Insights, Domain Name Guides & Articles

Insights

Domain name guides and perspectives.

What we've learned acquiring, selling and valuing domain names, written up to help you make better decisions.

Beneficial Attributes of a Premium Domain Name

What actually makes a domain name "premium," and the beneficial attributes that amplify a company once it owns one: authority, SEO, marketing, security, and long-term asset value.

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4 min read

Digital Commercial Land

Why domain names are better understood as digital commercial land than digital real estate, and what buying, holding and investing in domains has in common with the property market.

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3 min read

Your Digital Business Card

Why a great domain name does the job of a business card, and then some: how it travels by word of mouth, in person and even on radio, and why quality and memorability matter so much.

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3 min read

ICA Membership: The Closest Thing to a Broker License

What Internet Commerce Association (ICA) membership actually means, why it's the closest thing the domain industry has to a broker license, and why DNC pays to be a member.

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5 min read

What Is Cybersquatting?

Why someone selling you a domain isn't cybersquatting, what actually has to be proven to win a domain dispute, and why trying to strip a legitimate owner of their domain is its own kind of abuse: reverse domain name hijacking.

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6 min read

What Is A Domain Name?

What a domain name actually is, how ICANN decides which extensions are allowed to exist, why there are now over a thousand of them, and how the same domain can power a website and an email address.

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